Marketing Manager Salary (2025)
Marketing managers develop and execute marketing strategies.
The median Marketing Manager salary is $140,040 per year ($67/hour). Entry-level Marketing Managers earn around $85,000 while experienced Marketing Managers earn $200,000 or more annually.
Salary variation for Marketing Managers is influenced by specialization, industry, and geographic location. Managers in digital marketing or data analytics often command higher salaries, while those in traditional marketing roles tend to earn less. Regionally, urban areas like San Francisco and New York City typically offer salaries exceeding $160,000 due to higher living costs and demand for talent.
AI-generated insight based on BLS data · For reference only
Salary Range
Median: $140,040 — positioned between entry and senior
Top Paying States for Marketing Managers
| State | Est. Annual Salary | vs. National |
|---|---|---|
| Hawaii | $199,000 | +42% |
| California | $193,000 | +38% |
| New York | $179,000 | +28% |
| Alaska | $175,000 | +25% |
| Massachusetts | $175,000 | +25% |
| New Jersey | $168,000 | +20% |
| Connecticut | $165,000 | +18% |
| Washington | $161,000 | +15% |
Estimates based on cost-of-living index adjustments. Actual salaries vary by employer and experience.
How to Become a Marketing Manager
Most Marketing Manager positions require: Bachelor's in Marketing or Business. Salaries typically increase significantly with experience and specialization.
Marketing Manager Salary by State
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Frequently Asked Questions
What is the average Marketing Manager salary?
The median Marketing Manager salary is $140,040 per year, which works out to approximately $67/hour based on a 40-hour work week.
How much does an entry-level Marketing Manager make?
Entry-level Marketing Managers typically earn around $85,000 per year. Salaries grow significantly with experience and specialization.
What is a senior Marketing Manager's salary?
Experienced Marketing Managers can earn up to $200,000 or more annually depending on location, employer, and specialization.
What education is required to become a Marketing Manager?
Most Marketing Manager positions require: Bachelor's in Marketing or Business.