Social Media Manager Salary (2025)
Social media managers create and manage brand social presence.
The median Social Media Manager salary is $62,000 per year ($30/hour). Entry-level Social Media Managers earn around $40,000 while experienced Social Media Managers earn $95,000 or more annually.
Salary variation for Social Media Managers is influenced by experience, specialization, and location. Those focusing on analytics or paid advertising can command higher salaries, with median earnings reaching $75,000. Regionally, metropolitan areas like San Francisco and New York offer higher salaries due to cost of living and demand, with entry-level positions starting around $50,000 in those markets.
AI-generated insight based on BLS data · For reference only
Salary Range
Median: $62,000 — positioned between entry and senior
Top Paying States for Social Media Managers
| State | Est. Annual Salary | vs. National |
|---|---|---|
| Hawaii | $88,000 | +42% |
| California | $86,000 | +39% |
| New York | $79,000 | +27% |
| Alaska | $78,000 | +26% |
| Massachusetts | $78,000 | +26% |
| New Jersey | $74,000 | +19% |
| Connecticut | $73,000 | +18% |
| Washington | $71,000 | +15% |
Estimates based on cost-of-living index adjustments. Actual salaries vary by employer and experience.
How to Become a Social Media Manager
Most Social Media Manager positions require: Bachelor's in Marketing or Communications. Salaries typically increase significantly with experience and specialization.
Social Media Manager Salary by State
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Frequently Asked Questions
What is the average Social Media Manager salary?
The median Social Media Manager salary is $62,000 per year, which works out to approximately $30/hour based on a 40-hour work week.
How much does an entry-level Social Media Manager make?
Entry-level Social Media Managers typically earn around $40,000 per year. Salaries grow significantly with experience and specialization.
What is a senior Social Media Manager's salary?
Experienced Social Media Managers can earn up to $95,000 or more annually depending on location, employer, and specialization.
What education is required to become a Social Media Manager?
Most Social Media Manager positions require: Bachelor's in Marketing or Communications.